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Aug 13 / Prinza

Ms Dynamite interview: “I don’t want to be put in a box”

We were pleasantly surprised when Ms Dynamite returned to the mainstream charts earlier this year as a guest star on Katy B’s ‘Lights On’. Five years after her last commercial single, it not only served as her first Top 10 hit since the infamous ‘Dy-na-mit-tee’ in 2002, but proved her swag was still fully in tact. As she readies her comeback LP, we phoned her up for a long-overdue catch-up to find out what she’s been up to.

It’s been five years since your last solo single; what have you been up to?
“Most of my time has been spent being a mom, creating a family, focusing on my son and making sure I give the right amount of my time and energy to him. He’s hilarious – he’s just turned 8 and is a typical boy. Football crazy and full of energy!”

When did you know you were ready to return to music?
“I knew about a year and a half ago. I felt that he was ready for me to get back into it. Music isn’t a job I can do half-heartedly. Once you’re in, it’s 24-7 – it’s like being a parent! Luckily I’ve got a really supportive family who are helping me, but juggling the two now isn’t as hard as you’d think. He’s very independent so I feel happy to relinquish some control.”

Your new single is called ‘Neva Soft’; how is it different to your previous work?
“It’s more fun than Judgement Days, which I think had quite hard lyrics. This new album still has a certain level of attitude, but it has a more fun, bubbly, vibey side, if that makes any sense at all!”

It’s produced by Labrinth, why did you approach him?
“I initially approached him because of his work with Tinie [Tempah]. There’s a bit at the end of one of the songs he produced which stuck out for me and basically summed up the sound I wanted to create for my new album. Very current, dancey and for the clubs, but one that goes back to my roots with a bit of reggae and garage. Labrinth is really good at fusing the two.”

You featured on Katy B’s ‘Lights On’ earlier this year; was it nerve-wracking putting yourself back out there commercially?
“I didn’t think anything of it initially – I’d only heard one of her tracks that Geeneus had produced. I loved her vibe, energy and voice, and obviously the outcome was great as people really took to it. I was never nervous because I didn’t think it was going to be a single! I let my feelings guide me, and it seemed like the right thing to do at the time. If she asked me to do it now I’d probably over-think it and freak out!”

You’ve always kept strong ties to the underground music scene; do you worry that you’ll lose that acclaim by returning to the commercial charts?
“Not at all. Call me cocky, but I really feel like I can do both. I’m never trying to be cheesy or aim for a number one single. Whether it’s for the underground or the mainstream, I do what feels right and stay genuine to myself. I’ve been out of music for six years, but for some reason I’m still being well-received in the clubs – I wonder how some of them know who I am at all! I’m not trying to please the underground or the pop charts, I’m trying to please myself.”

The lyrics on A little Deeper and Judgement Days dealt with urban poverty, drug addiction and violence. Does that continue on your new album?
“It covers loads of subjects about life in general. I’m still living in the same area as I’ve always been and still going to the same clubs – in that respect very little has changed. I still talk about the things I think and feel from my area, but I’ve since learnt how to take responsibility for myself and my perspective on those issues has changed. I want to be part of the solution rather than part of the problem.”

The music scene has changed a lot since your last album; what do you make of it now?
“The old woman part of me loves the traditional album, with the artwork and the physical object. You obviously don’t get that with downloads, but young people are open to evolution and change, and I see a lot of rising artists gaining success entirely by themselves. They control their own destiny, which I think is fantastic.”

When can we expect to hear your album?
“The album will be out in the new year. I don’t want to say a specific date in case it changes, and I might release another single before it.”

It sounds like it’s a long way off being finished…
“I must be a nightmare to work with, because I never seem to follow the conventions of the industry. If it feels good do it, I say! That sounds really unprofessional, and I’m not like that at all – but I’m still rebellious in the sense that I don’t want to be put in a box and told to follow the rules. I still like being outside the box and stressing people out a bit!”

Ms Dynamite releases ‘Neva Soft’ on September 4. Her new album follows next year.

Aug 13 / Prinza

Hear Ms Dynamite’s brand new single

It has been 9 years since Ms Dynamite won a series of awards (BRITS, MOBO) and prizes (Mercury) for her debut album A Little Deeper. The lack of interest in her follow up record Judgment Days and subsequent slump in her musical career has been branded The Curse of the Mercury; the modern-day concept that an act’s career goes badly awry upon winning the award.

In the last couple of years Ms Dynamite, aka Niomi Daley, has re-emerged, appearing on tracks by Andy Cato (Groove Armada), Magnetic Man and Katy B’s hit ‘Lights On’. Her latest single reflects all of these styles as well as her trademark rhythmic vocal delivery.

‘Neva Soft’ was produced by Labrinth and will be released August 26th via Relentless.

Aug 13 / Prinza

STARS new video is dynamite

On electric form … Ms Dynamite / SEE VIDEO HERE

MS Dynamite dances around a warehouse in the video to her excellent new single Neva Soft.

The past 18 months has seen the former Mercury Music Prize winner collaborating on Magnetic Man’s Fire and Katy B track Lights On.

But now she’s back on the solo path, looking and sounding better than ever.

The 30-year-old says the Labrinth-produced tune – which was completed in just a day – shows her more vulnerable side.

The singer, real name Niomi McLean-Daley, said: “If I made a tune five years ago called Neva Soft it’d have been all hard.

“But I’ve learned that being Neva Soft is about being able to stand up and say ‘yeah sometimes I’m vulnerable, sometimes I feel like crying’.”

Of her relationship with Labrinth, she said: “It kinda happened quite quickly, we thought about the idea and then we got together quite quickly.

“We had instant musical chemistry, we talked a lot about our family and our upbringings and stuff and it was amazing.”

Neva Soft is released on September 5.

Aug 13 / Prinza

Ms. Dynamite: Neva Soft single shows vulnerable side

 Ms. Dynamite appeared as a guest on Katy B’s 2010 hit Lights Out

Ms. Dynamite has told Newsbeat her new single Neva Soft shows fans her more vulnerable side. The 30-year-old said the track, which she made with producer Labrinth, was “a reflection”.

“If I made a tune five years ago called Neva Soft it’d have been all hard,” she said.

“But I’ve [learned] that being Neva Soft is about being able to stand up and say ‘yeah sometimes I’m vulnerable, sometimes I feel like crying.’”

She said she finished the track with Labrinth after just one day in the studio.

‘Instant chemistry’

“It kinda happened quite quickly, we thought about the idea and then we got together quite quickly.

“We had instant musical chemistry, we talked a lot about our family and our upbringings and stuff and it was amazing,” she explained.

Dynamite’s 2002 debut album A Little Deeper won the Mercury Music Prize, though her 2006 follow-up Judgement Days failed to achieve the same success.

“I didn’t expect my journey back to be as easy and quick and as amazing as it has been but I never doubted”

“Music is a part of who I am, so I never doubted that when I decided I wanted to be back in that position I could get back to it.”

The London singer, whose real name is Niomi McLean-Daley, also explained she’d started taking her eight-year-old son to festival gigs with her.

“Now all of a sudden I’m a cool mum, not because I did a great show and not because he got to stand on the stage with all these screaming girls.

“But because he got to play football with Tinie Tempah. That’s all he cares about, because he got to play football with Tinie and Labrinth,” she said.

Neva Soft is released on 4 September

Aug 13 / Prinza

Ms Dynamite Interview part – Making “Never Soft & Why She’s Back

Ms Dynamite Interview part 1 – Making “Never Soft”, Working With Lil Wayne & Why She’s Back





Ms Dynamite Interview Part 2 – On Her New Album & Previous Label Deal Experience

Aug 12 / Prinza

Ms Dynamite and Labrinth song session

Mercury Prize-winner Ms. Dynamite has talked about her songwriting sessions with Labrinth.

The singer and rapper said she and Labrinth shared an ‘Instant chemistry’, creating a song, Neva Soft, in one day.

‘We had instant musical chemistry, we talked a lot about our family and our upbringings and stuff and it was amazing’  she explained to BBC Newsbeat.

Speaking about the recent revival in her career, Ms. Dynamite – real name Niomi McLean-Daley, said: ‘Music is a part of who I am, so I never doubted that when I decided I wanted to be back in that position I could get back to it.

Aug 12 / Prinza

Kasbah – Coventry

MS DYNAMITE
Friday, 07 Oct 2011 Doors: 9:00PM, Starts: 9:30PM

Kasbah (Get Kinky), Coventry, TICKETS

Aug 12 / Prinza

Warehouse Proj – Manchester

MS DYNAMITE
Friday, 23 Sep 2011 at 9:30PM The Warehouse Project, Manchester, TICKETS

ANNIE MAC
JACK BEATS
MS DYNAMITE
L-VIS1990 & THE NEON DREAMS
THE 2 BEARS (JOE HOT CHIP & RAF DADDY)
MJ COLE
SILKIE
DISCLOSURE – LIVE
NOW WAVE DJS

Aug 12 / Prinza

Choice Carnival – London

Celebrate Carnival With Choice This August Bank Holiday! You are invited to this summer’s biggest carnival party with live performances from Ms Dynamite, Gyptian, Talay Riley, Bluey Robinson, Emile Sande and more still to be announced. Choice FM DJ’s: Firin Squad, Woody, Eplus & 279 Smart Dress essential Tickets from 1st july event are valid for this event

FOR MORE INFO CALL CHOICE FM 0207 054 8033 / 07875 871 481 OR EMAIL EVENTS@CHOICEFM.COM – WWW.CHOICEFM.COM / Buy Tickets

CHOICE FM SUMMER CARNIVAL PARTY | Ms Dynamite | Gyptian | Bluey Robinson | Talay Riley | LOICK ESSIEN | Cover Drive | RD
Proud 2 (formerly matter), London,SE10 0DY

Aug 12 / Prinza

10 Things We Loved About iTunes Festival 2011

“Ms Dynamite bursting out on stage at the Magnetic Man show. What a blast from the past that was!”.
Read More…