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Oct 28 / Prinza

2004: Pepsi Goes For Dynamite Effect

R’n'B queen MS DYNAMITE is following in the footsteps of pop sensations BRITNEY SPEARS and MICHAEL JACKSON – by signing a $1.5 million (GBP1 million) deal to promote soft drinks giant PEPSI.The IT TAKES MORE star and Pepsi are joining forces to encourage children from tough backgrounds to break into the music business and become the hitmakers of the future.Ms Dynamite – real name NIOMI McLEAN-DALEY – will be pictured on millions of the fizzy refreshment’s cans.A spokesman for Pepsi says, “Ms Dynamite has had a meteoric rise. She started at the very bottom and has become one of Britain’s biggest music sensations.”Insiders say Ms Dynamite has been swamped with offers to promote other brands, but she signed with Pepsi on the strength of their scheme to help underprivileged youngsters.Click here to see the Ms Dynamite pepsi page

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